A phrase I wish I’d coined
As I was giving the recent Rightmove consumer confidence poll a hard time last week, the Bad Science column in the Guardian kept coming to mind.
So it was a bit spooky when I read the latest offering from Dr Ben Goldacre.
If I was superstitious I would have read rather a lot more into it, but as it was I just had one of those I-wish-I’d-said-that moments when I read the phrase “PR-reviewed scientific evidence”.
It seemed to say succinctly what I was struggling to.
One thought on “A phrase I wish I’d coined”
I read the Ben Goldacre piece too, Brian. I joined the PR industry about 20 years ago while completing a PhD at the London School of Economics – part of which involved conducting survey research, and my methodology had to be academically watertight. As a result, any research projects that I undertake today, or which I am asked to support, have to be rigorous in their approach. This can mean some difficult conversations with inexperienced researchers and/or over-zealous PR/marketing people.
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